Part 1: The Heartbreak of Bad Cold Brew & The Day I Almost Gave Up My name is Alex, and...

Introduction The question "How much caffeine is in a 20 oz Dr. Pepper?" appears simple, but the answer unlocks a...

The act of brewing coffee, particularly drip coffee, is often viewed as a simple morning ritual: a scoop of grounds,...

I. Introduction: The Redline Brand and Its Market Proposition Vital Pharmaceuticals, Inc. (VPX), the company also responsible for the popular...

Part I: The Crime Scene Opening Scene: The Murky Glass It begins, as these things often do, with the promise...

I confess: for years, I was intimidated by the Starbucks menu. It wasn't the dizzying array of macchiatos, Frappuccinos, or...

Introduction: The Comforting Conundrum of the Chai Latte The scene is a familiar one: a customer stands before the glowing...

Every year, it’s the same ritual. The first crisp breeze of late August arrives, and an internal clock, tuned to...

The Comfort of the Cup The ritual was the anchor of the morning. It wasn't just about the caffeine; it...

My name is Alex, and for the last 15 years, I’ve worked as a food scientist. My world revolves around...